I collaborated with my former pastor—now author and fitness trainer—Terry Miller to help develop the visual identity for Total Life Pursuit, a brand centered on empowering individuals to pursue excellence across six key life domains: Spiritual, Physical, Mental, Emotional, Relational, and Financial. What began as a book concept eventually grew into a global discipleship ministry and personal development movement.
The logo design incorporates a circular gear motif, visually symbolizing motion, integration, and momentum—core values of the brand. Each gear segment is labeled with an abbreviation representing one of the six life areas or "elements" of life, reinforcing the holistic nature of the framework. The use of clean sans-serif typography and a bold, futuristic treatment for “TLP” was intentional to create a strong, modern identity grounded in action and progress—all centered on the cross.
This branding was carried through into TLP’s book design, marketing materials, and online platform, setting a cohesive visual tone for its message: that we are called to live remarkably—not in one area, but in all.
