As part of SoulRapha’s Send a Smile Campaign, I created a pair of heartfelt video montages designed to bridge the emotional distance between nursing home residents and the outside world during COVID-19 lockdowns.
The first video compiled uplifting messages from community members—families, children, and individuals—who submitted short videos offering encouragement and love to isolated seniors. The second video featured residents responding with joy, gratitude, and their own messages back to the community.
These videos captured the essence of the campaign: mutual connection, dignity, and hope. They were shared across SoulRapha’s platforms and used in digital fundraising efforts, serving as both a testament to the power of simple kindness and a tool for donor engagement.
From concept to final edit, I handled video curation, editing, story arc development, and messaging alignment to ensure each piece stayed emotionally resonant and on-brand.