I designed and built the Able REI website in Webflow to serve as both a lead generation tool and educational pathway for prospective real estate investors. The site clearly outlines a four-step onboarding journey—Briefing, Introduction, Test Drive, and Launch—guiding visitors through a simple, structured process to begin their real estate investing education.
Strategically written and visually engaging, the site’s messaging speaks directly to those seeking time and financial freedom through real estate. With strong CTAs like “Get Started” and “Get Educated,” paired with clear iconography and minimal, modern layout, the design balances trust-building with conversion. The homepage and funnel path are optimized to speak to both logic and aspiration, helping users visualize the practical and life-changing outcomes of real estate investing.
The bold callout “You Are Able” reinforces the brand’s ethos of empowerment while staying aligned with the visual identity and message across all Able REI assets.
